New Jin’s “OMG” music video, targeting uncomfortable people who pointed out sensationalism? “Overview”.
With the new girl group Newzins of Hive label Adore releasing their new song “OMG,” claims are being raised that the music video of the song is a head-on breakthrough over controversy over sensationalism surrounding Newzins in the past.
New Jin’s new song “OMG,” released on the 2nd, tells the story of the strange sense of distance, caution, and unfamiliarity that coexist on the side of wanting to get closer to each other. The music video, which lasts 6 minutes and 33 seconds, unfolds a unique story structure against the background of the psychiatric ward and delivers messages emphasized by the members. While members of the New Jin’s who lost their memory sit at a table in a mental hospital and talk, member Hani claims to be the “Siri of the iPhone,” Haerin imagines herself as a cat, and Hye-in considers herself a princess in a fairy tale.
The controversial scene appears in the last cookie video. Someone wrote on social media, “Am I the only one uncomfortable with the music video?” When I tried to write an article that said, ‘Just showing the face and choreography of the idol music video, it would be normal,’ New Jin’s member Min-ji, wearing a doctor’s gown, approached and said, “Let’s go.”
After the music video was released, there was a heated debate online. While there was a reaction to supporting it as refreshing, there were many opinions that legitimate criticism was driven to mental illness. Various interpretations are coming out, such as accepting various opinions from the public.
Kim Do-heon, a pop music critic, said on his blog on the 3rd, “The producer of ‘OMG’ music video is turning his gun out of the world and targeting viewers, consumers, and fandom directly,” and pointed out, “The last scene is a terrible choice.”
In particular, he pointed out, “All the opinions that come out here point out the platform are not pleasant at all,” adding, “It is a video made to arouse controversy to K-pop fans on Twitter, and it is clear that he intends to praise himself as ‘Yes, you are mentally ill’ and ‘See, I was right’.”
Some speculated that the scene was a head-on breakthrough over the sensationalism controversy surrounding “Cookie,” one of Newzins’ triple debut songs last year.
Earlier, simultaneous interpreter Kim Tae-hoon claimed that the word “cookie” is used as a sexual slang for women’s genitals or attractive women in English-speaking countries, sparking controversy over the content of the lyrics.
As the controversy grew, Newzins agency Hive/Adore apologized through its official position, saying, “First of all, I apologize to everyone who felt uncomfortable or worried about the unexpected misguided intention.”
While apologizing, Hive/Adore explained that the intention of the song was “healthy” and “fresh.” “Cookie” is a song that shows humility of expressing the song itself as a dessert, not a staple food, but expresses confidence that it can surpass the stock,” he explained, asking to clear away unnecessary doubts. Nevertheless, controversy over sensationalism surrounding ‘cookie’ continued for a while.
Due to this situation, the agency of Newgins considers the behavior of netizens who criticized the lyrics of Cookie in the past in the music video of “OMG” as “unnormal,” and speculation is rising that it may have expressed it indirectly.
Meanwhile, Newzins participated as a guest in SBS Power FM’s ‘Choi Hwa-jung’s Power Time’ (hereinafter referred to as ‘Choi Fatah’) which aired this afternoon. Regarding various interpretations of the music video, Hye-in said, “The director and CEO explained the overall explanation before filming, so the members know some about the interpretation and meaning. “However, I think it would be more fun to leave the interpretation to the viewers, so I want to keep the meaning of the music video a secret,” he said.