Samsung Galaxy Z Flip 4 Maison Margiela Edition‥
Samsung Electronics’ “Galaxy Z Flip 4 Maison Margiela Edition” was sold out in about 8 seconds on Naver’s limited-edition trading platform “Cream (KREAM).” Cream has shown the possibility of a B2C (business-to-person transaction) platform that global companies can use as a limited-edition launch window beyond C2C (personal-to-personal transaction). In fact, cream has a large number of users who want to understand the latest trends, recording 4 million monthly active users (MAU). About 85% of them are estimated to be the MZ generation (general names of millennials and Z generations in their 20s and 30s).
According to related industries on the 1st, the Galaxy Z Flip 4 Maison Margiela edition, which Samsung Electronics collaborated with Paris Haute Couture house brand Maison Margiela, was released as a limited edition of 100 units at 10 a.m. on the same day, and was sold out at high speed.
The Galaxy Z Flip 4 Maison Margiela Edition can also apply for purchase on Samsung Electronics’ website from 11 a.m. to 6 p.m. on the same day, and the announcement of the winners will be made on the 2nd.
This edition adopts the white color, the signature of Maison Margiela, and features the same shape of the product’s internal circuit in the rear design. The design of the user experience (UX) has been upgraded with a “Paint Brush” expressed with a rough brush and an inverted theme that looks like looking inside the product through X-ray scanning.
There will also be a leather case with a “Bianchetto” technique that looks like gray paint on a white canvas, and a silicon numbering case with the number 11 engraved on the ring holder, symbolizing Maison Margiela’s accessories.
Choi Seung-eun, vice president of marketing at Samsung Electronics’ Mobile Experience (MX) division, said, “We hope this edition, which combines the innovation technology of the Galaxy Z Flip 4 and Maison Margiela’s original design, will be a special experience for consumers to boldly express their individuality.