Xiaomi beats Samsung to become the No. 1 cell phone market in Europe
Xiaomi topped the European smartphone market in the second quarter of this year, beating Samsung Electronics. Apple topped the premium market in Western Europe, heralding fierce competition with Samsung Electronics, which released foldable phones.
According to market research firm Counterpoint Research, Xiaomi ranked first in European markets including Eastern Europe and Russia in the second quarter.
Xiaomi did well in the European market in the third quarter of last year, taking the spot that Huawei was missing. This is an achievement that Xiaomi achieved in a short period of time since entering the European market in November 2017. 토토사이트
In particular, Xiaomi had a 40 percent market share in Spain, which is sensitive to prices. Belgium, Denmark, Russia and Ukraine also topped the list.
Although Samsung Electronics was pushed to second place in all European regions, it maintained its No. 1 position in Europe except Russia and the Union of Independent States (CIS.
Although Samsung Electronics gave Xiaomi the lead in some regions, it is analyzed that it is a temporary impact due to production disruptions as its plant closed due to the influence of coronavirus 19.
Apple had a high performance in the premium phone market in Western Europe. Apple topped the UK market in the second quarter of 2021 with 44 percent of shares. Apple also topped Austria, France, Germany, Hungary, Sweden and Switzerland.
“In the third quarter, Samsung is expected to take the lead again by solving supply problems,” said Jan Streijak, a researcher at Counterpoint Research. “The mid- to low-priced A series is showing good sales performance throughout the region and is expected to do well in the premium market with the release of foldable smartphones.” “Xiaomi is expected to maintain good performance in Spain and Russia, but Apple cannot guarantee the top spot in the Western European market due to competition with Samsung. It is expected that the European market will become more intense in the second half of the year due to various factors,” he said.